Knowledgebase: Products
What Is A Website Builder?
Posted by Daniel Naval on 06 May 2019 09:46 PM

Website builders are digital tools that enable those with limited experience in website design to create original, functional websites. The uniqueness of your site is important if your business or blog is going to stand out from the millions of others out there. Using website builder tools allows you to create a fresh, custom web design that builds familiarity and trust with your visitors.

What is a Website Builder?

This can refer to a wide range of tools that take different approaches to creating a website. Some may require a bit of coding, while others are simple template-based web designs that you allow you to select and make the changes you want. Many modern web design tools will let you drag and drop the features you need and customise your site’s appearance from easy-to-follow menu options and settings.

There are web hosting companies that now provide website builder services to their hosting customers. This is a valued option that makes it possible to build completely unique sites and make the changes you want as your needs expand and the expectations of your audience changes.

However, it’s important to work with website builders that reflect your level of skill. If you have no knowledge of website creation, it might be better to start with a basic template and learn as you go. Others with more advanced skills may want the option of including their own graphics, scripts, or creative menus. Once you have a feel for it, a website builder allows you to create highly customised designs quickly and easily.

How Does a Website Builder Work?

Creating a website takes a few basic steps. You must have a unique domain name, an account with a web hosting company, and some appealing pages with good content that you can publish to your host’s internet servers. With website builder options, you can start designing your own website straight from your hosting account. You’ll be able to choose the features you want and integrate them with the visual template of your choice.

The goal is a clean, attractive design that your website visitors will enjoy. Complex and cluttered pages aren’t a good choice as many users will find them confusing. A straight-forward design with pleasing graphics and easy-to-follow navigation is all that’s really required. With the right website builder tools, you can produce a professional-looking site even with no training.

A good design tool will provide you numerous templates and themes to explore and narrow down your choices. You can mix and match the options you want to come up with your own special look, including colour schemes, buttons, and images. The right colours and graphical elements help to set the mood and atmosphere you want visitors to experience. You’ll generally find a library of visual elements you can choose from. A good tool website builder tool will also give you the ability to upload and integrate your own distinctive images and logo and place them wherever you like.

Then you can add your selection of features and functions to produce a completely original website. Some common elements include search boxes, site maps, feedback forms, and much more. The way your site looks and operates becomes a part of your brand that customers will be looking for.

What are The Advantages of Using a Website Builder?

Improve SEO Ranking

Most people are now using their devices to search the internet for products, services, or information several times a day. By creating your own site, you have the chance to build in SEO tactics that will increase your ranking on the search engine result pages. Some of the factors that are considered include site navigation, page loading speeds, and traffic. All of these are affected by your site design.

Develop Useful Skills

Website builder tools allow you to quickly and easily redesign your site as needed. The best way to understand web design is through developing your own site. By monitoring your website’s performance, you’ll be able to determine which changes work well and which do not. It’s a learning experience that lets you continually improve your site’s performance and value to users. Before long, you’ll have learned some important web design concepts that will benefit your business or your career.

Earn Trust from Users

The effort you put into creating the perfect website will have a positive impact on your user engagement. The visual layouts, images, and functionality of your site can be customised to provide just what your audience is looking for. By developing the best possible online environment, your visitors will be more likely to develop confidence and loyalty, and be comfortable in returning.

Grow Your Online Presence

The ability to create your own unique site and manage it as you please is a great advantage over people using cookie-cutter sites that they have relatively little control over. With a website builder you determine the look and function that you need to define your brand and connect with audiences. An original yet clearly defined brand is something that online audiences will be more likely to appreciate and to share with friends.

Showcase Your Product or Service

A website builder that allows you to create or add your own menus and images gives you the opportunity to feature your product, service, or information in any way you like. You aren’t bound to someone else’s format. You can translate your own creative ideas into photo galleries, colour schemes, product pages, categories, and more in any way that seems best to you. By designing and linking your own pages, you can determine the customer journey, or sales funnel, that provides the best outcome.

Website Builder vs Custom Website Design

Website builders are not the right choice in every situation. You may not have the time or patience to create a site from scratch, or perhaps you’d be more comfortable in leaving things to a professional designer. Many hosting companies can provide professional design services as a separate solution for creating your site. Which way you choose to go will be determined by several factors, such as budget, skills, expectations, and planning for the future.

Design services tend to be more expensive, but this is typically a one-time fee. In return, you get a website that’s beautifully designed and fully functional. Experienced website designers can be expected to produce a site that’s of higher quality and superior functionality than any tools will enable an amateur to do, especially someone who still has a lot to learn. If you have the opportunity to work closely with these designers, you can input your ideas and still wind up with just the site you had in mind. In the end, if you have the funds and want quality results fast, a design team might be a better option.

Choosing the Website Builder Provided by Your Web Hosting Company

Opting to go with third-party tools rather than your host’s website builder software could be a risky choice. You may discover that the tools you’ve chosen don’t work well with your host’s server operating system. You have no guarantees that you’ll get the full features, functions, and ease of use you were promised in the company’s sales and advertising. If you plan to continue using it, you may have to pay for licensing fees or new versions, and deal with any software glitches, patches, and upgrades on your own.

However, the website builder provided by your host should work seamlessly. They’ve gone through the trouble to prepare the best digital tools for your server environment. You’ll also be able to take advantage of your hosting company’s customer service if you run into issues or require more information. Your host will be there to offer technical support as long as you’re using their software tools.

If you already have the right tool for the job in place, with full support from your contracted hosting provider, it doesn’t make sense to search for something else.

To summarize, a website builder option as part of your hosting services gives even novice users the chance to start their web experience on their own terms by developing their own custom solution. Most website builder packages are fully supported and designed for basic skillsets, and so are simple to understand and use. Whether you’re planning on a personal blog or a major e-commerce store, you have the tools to create a completely original online experience that your visitors will remember. Managing your own website design enables you to adapt to every stage of online growth.

UKHost4u is a premier hosting company that provides three different Website Builder packages for different needs and budgets, including a Reseller package that could provide you with income. You can start with a professionally designed template and add, subtract, or customise the elements you choose to create your ideal website. You will also have access to our team of highly trained and experienced designers if you prefer to have your site built for you. To learn more about how you can have a completely unique website, contact UKHost4u’s sales team at sales@ukhost4u.com or call 0330 088 5790 or +44.131 541 23 28!